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92% believe employers should provide cost-of-living support

by Kavitha Sivasubramaniam
13/10/2023
cost of living
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The vast majority (92%) of UK employees think organisations should support staff with the cost of living, according to a new study.

Research by Town & City Gift Cards, which surveyed more than 1,000 organisations and individuals, also revealed that nearly three in four (72%) workers are worried about rising costs.

Almost two in three (63%) employees cited work-life balance or wellbeing as their key concern at work, with 82% claiming employers are responsible for supporting staff with their main workplace problem.

Most (86%) of those polled think organisations should provide Christmas rewards, while 83% would like to receive a gift card from their employer during the festive season. More than 90% believe this would increase their motivation, with 32% claiming this would last for one to three months. Nearly three in 10 think they would stay motivated with a gift card for four to six months, while a similar percentage (28%) say they would be more motivated for 10-12 months.

In addition, one in five (20%) of respondents expect their employer to spend £41- £60 on festive rewards. 

The study also revealed that nearly 40% of workers have thought about leaving their jobs and that more than nine in 10 (91%) are more likely to want to work for an employer that provides a good selection of benefits or rewards.

Among the organisations surveyed, nearly all (98%) reported that their workforce’s needs had shifted post-Covid, and 71.2% said meeting these needs was their key criteria when implementing a new benefit or reward.

Fintech Miconex, the company responsible for the Town & City Gift Card, carried out the research. 

Commenting on the findings, Colin Munro, managing director of Miconex, said: “Employee needs continue to evolve post pandemic and our research shows that the majority of organisations have made some changes to their rewards and incentives to accommodate these changing needs.”

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The US retreat from diversity, equality and inclusion (DEI) is making waves far beyond the country's borders. In the wake of President Trump’s executive order abolishing DEI across federal government departments, global firms like Goldman Sachs and Accenture have rapidly dialled down their own efforts. 

The influence is being felt in the UK too. However, the UK operates under a different legal framework. It has stronger workplace protections and a government actively looking to enhance employee rights through its Make Work Pay agenda. But as US firms reposition their approach to DEI, UK subsidiaries could find themselves caught between conflicting priorities.

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