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Affordable housing could be the hook to get pension savers engaged

by Muna Abdi
23/07/2025
House building, pension engagement, investment
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Almost all defined contribution (DC) pension savers, 97 per cent, support investing their retirement savings into affordable housing, seeing it as a critical social issue, according to research from Legal & General.

The survey of more than 4,400 DC savers indicates a link between real-world impact and saver engagement. Around 60 percent of respondents said they would be more likely to engage with their pension if they knew it was helping to address issues such as housing.

More than half, 54 percent, said they would be willing to pay more into their pension to support affordable housing, rising to 67 percent among Gen Z. Additionally, 83 percent were willing to contribute more than £50 annually, with a third prepared to pay over £100.

The research also showed that one in five do not own a home and believe they never will. Despite the higher costs of renting in retirement, 8 percent of renters think they won’t need any additional savings. Among those who did anticipate a gap, 90 percent significantly underestimated the amount needed, often by hundreds of thousands of pounds. Most estimated they would need £250,000 or less, falling short of industry forecasts of up to £400,000.

L&G launched its Affordable Housing Fund in July 2024. As of February 2025, it had raised £510m. The strategy is accessible to DC savers through the Lifetime Advantage Fund and, from the end of July, the L&G Private Markets Access Fund.

Jayesh Patel, head of UK DC distribution at L&G, said: “The rise of renters in retirement underscores the urgent need for more affordable housing solutions. Our latest research demonstrates the power of private markets to deliver the change which savers wish to see. For asset managers and providers there is an opportunity to deploy DC capital towards creating homes for those most in need, while for members, they get to invest in initiatives that directly improve the communities in which they live. It is incredibly positive to see DC members support allocation to this critically important sector.”

Ali Farrell, head of impact strategies – real estate, asset management at L&G, commented: “A lack of affordable housing is a crisis which affects millions of people across the UK. We believe there is a compelling investment case for investing in affordable housing, an asset class which aims to generate a stable, inflation-linked cashflow alongside meaningful societal benefits in local communities. The research supports L&G’s commitment to mobilising pension capital towards an area of acute societal priority – helping savers with their current housing needs, as well as securing their retirements.”

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Seasoned professionals examine the challenges and innovations in today’s employee benefits, reward and HR sector. Every episode, they will unbox a key issue and unpack what it really means for employers and how they can tackle it.

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byBenefits Expert from Definite Article Media

As the professionals responsible for helping their organisations navigate NI hikes, rising employee stress levels and looming redundancies, the pressure on HR, reward and benefits teams has never been greater. 

HR is expected to lead with strength and compassion. But who is supporting the supporters?

In this episode of Benefits Unboxed, co-hosts Claire Churchard, Carole Goldsmith and Steve Herbert explore the emotional and ethical pressures HR face today, from managing redundancies to implementing complex legislation. They discuss why HR’s own wellbeing may not be the first topic of conversation, the risks that poses to employers, and the practical steps businesses can take to better support the wellbeing of the people who support everyone else.

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Benefits Unboxed – Wellbeing: HR is supporting everyone, but who’s supporting HR?
Benefits Unboxed – Wellbeing: HR is supporting everyone, but who’s supporting HR?
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