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BrewDog rolls out global mental health and wellbeing scheme

by Kavitha Sivasubramaniam
01/02/2023
BrewDog rolls out global mental health and wellbeing scheme
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BrewDog has launched a mental health support service for its 3,000 employees globally.

Through a partnership with Happence, a mental health and wellbeing platform, the pub chain and brewery is now providing staff with access to an app that it hopes will help them achieve health and happiness.

Once they sign up, individuals can benefit from a personalised programme that can assist with various areas of wellness, including sleep and rest, as well as feelings and thoughts. They can also track their progress through the app and monitor their development in these areas.

Built by experts in the industry, including cognitive behaviour therapists, neuroscientists and psychologists, Happence was founded eight years ago by psychiatrist Dr Stephen Pereira.

BrewDog says the programme is one of many investments it has made in its HR, people and culture teams under its brand road map dubbed its “blueprint”. According to its group people director, Karen Bates, the company now has 149 trained mental health aiders working for the business.

The blueprint, which was launched to mark the company’s fifteenth anniversary, set out a number of new rewards which included a share scheme for salaried employees worth £100 million and another share scheme for its bar profits of 50%.

BrewDog has recently seen a huge uplift in applications for jobs at the company, adding 700 staff members to its workforce last year.

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byBenefits Expert from Definite Article Media

The US retreat from diversity, equality and inclusion (DEI) is making waves far beyond the country's borders. In the wake of President Trump’s executive order abolishing DEI across federal government departments, global firms like Goldman Sachs and Accenture have rapidly dialled down their own efforts. 

The influence is being felt in the UK too. However, the UK operates under a different legal framework. It has stronger workplace protections and a government actively looking to enhance employee rights through its Make Work Pay agenda. But as US firms reposition their approach to DEI, UK subsidiaries could find themselves caught between conflicting priorities.

In the latest Benefits Unboxed podcast, co-hosts Claire Churchard, editor of Benefits Expert, Carole Goldsmith, HR director at the Royal Horticultural Society, and Steve Herbert, industry veteran and reward and benefits consultant, discuss how the US DEI rollback might impact UK businesses.

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