No Result
View All Result
Benefits Expert
  • About
  • Advertise
  • Alerts
  • Events
  • Contact
  • NEWS
  • IN DEPTH
  • PROFILE
  • PENSIONS
  • GLOBAL REWARDS
  • FINANCIAL BENEFITS
  • HEALTH & WELLBEING
  • DIVERSITY & INCLUSION
  • PODCAST
No Result
View All Result
Benefits Expert
  • NEWS
  • IN DEPTH
  • PROFILE
  • PENSIONS
  • GLOBAL REWARDS
  • FINANCIAL BENEFITS
  • HEALTH & WELLBEING
  • DIVERSITY & INCLUSION
  • PODCAST

ChatGPT thinks 99% of leaders are white men, finds research

by Benefits Expert
24/04/2024
AI at work
Share on LinkedInShare on Twitter

ChatGPT thinks that 99 percent of senior jobs are held by white men, research has revealed. 

Researchers asked the generative artificial intelligence (genAI) platform ChatGPT to show people in high-powered roles. Out of the 100 images it offered, 99 were white men.

The findings, from finance comparison site finder.com, suggest that introducing large language models like ChatGPT into the workplace could undermine equality, particularly the progression of women and minorities.

Researchers asked OpenAI’s image generator, DALL-E, to picture a typical person in a senior finance job such as a financial advisor, a successful investor or the CEO of a successful company. Each prompt was repeated ten times. Out of the 100 images returned each time, 99 were white men. 

However, real world data from the World Economic Forum found that globally one in three businesses were owned by women in 2022. In the US, women held more than 30 percent of Fortune 500 board seats in 2022 and in the UK, 42 percent of FTSE 100 board members were women in 2023.

The researchers also asked DALL-E to generate an image of a typical person in the role of ‘a secretary’, and repeated this prompt ten times. At this point, the rate of return for women increased significantly, with nine out of the ten images being white women. 

Commenting on the potential reasons behind the results, Ruhi Khan, ESCR researcher at the London School of Economics, said that ChatGPT “emerged in a patriarchal society, was conceptualised and developed by mostly men with their own set of biases and ideologies, and fed with the training data that is also flawed by its very historical nature. AI models like ChatGPT perpetuate these patriarchal norms by simply replicating them”. 

Automated recruitment risks

Estimates suggest that 70% of companies now use automated applicant tracking systems to find and recruit talent. If these systems are trained in similar ways to OpenAI’s models, the research results suggest that women and minorities could suffer significantly in the job market. 

RELATED POSTS

Stress, anxiety, work, mental health, culture

Anxiety is the norm, not the exception for new parents returning to work

Pension contributions, auto enrolment, defined contribution, workplace savings

FCA clarifies rules on workplace payroll savings in ‘important step’

Khan added: “Technology is still very masculine and so are ChatGPT’s users – 66 percent of men and 34 percent of women use ChatGPT [according to Statista 2023]. This means that unchallenged use of large-scale natural language processing models like ChatGPT at the workplace could be more detrimental to women.”

Khan also said that in her own research she has seen ChatGPT use gendered keywords in its response about men and women.

“For example, it is extremely generous in praise of men’s performance at the workplace, recommending them for career progression whereas it finds women are always in need of training to develop their skills for existing roles.”

Next Post
Work culture, healthy work relationships

Creating a healthy workplace culture

parent, working families, leave, pay

Dramatic increase in wellbeing strategies for working parents

SUMMIT

BENEFITS UNBOXED PODCAST

Benefits Unboxed
Benefits Unboxed

The podcast from Benefits Expert, the title for HR, reward and benefits professionals.

Seasoned professionals examine the challenges and innovations in today’s employee benefits, reward and HR sector. Every episode, they will unbox a key issue and unpack what it really means for employers and how they can tackle it.

The regulars are Claire Churchard, editor of Benefits Expert; Carole Goldsmith, HR director at the Royal Horticultural Society, and Steve Herbert, consultant and rewards & benefits veteran.

Benefits Unboxed – Forget 10,000: the step count that really boosts employee wellbeing
byBenefits Expert from Definite Article Media

The 10,000 step rule has been wellbeing gospel for decades. But what if the science says otherwise?

Fresh data is challenging old assumptions and opening up new opportunities for HR to support employee health in smarter, simpler ways.

In this episode, part of a trio of 10 minute podcasts, hosts Claire Churchard and Steve Herbert ask: why has this myth stuck for so long, and how can employers use the new evidence to boost health, engagement and productivity?

Benefits Unboxed – Forget 10,000: the step count that really boosts employee wellbeing
Benefits Unboxed – Forget 10,000: the step count that really boosts employee wellbeing
22/08/2025
Benefits Expert from Definite Article Media
Search Results placeholder

GUIDE TO WORKPLACE PENSIONS



REQUEST A FREE COPY

OPINION

Steve Herbert, consultant, ambassador, reward, benefits, HR strategy

Steve Herbert: The art of the deal?

Lorna Ferrie, legal and compliance director, Mauve Group

Lorna Ferrie: hybrid is not a loophole, remote teams can’t ignore the pay transparency push

Holly Coe, Innecto Reward Consulting

Holly Coe: friendship is an overlooked superpower when tackling workplace absenteeism

Vitality. Pippa Andrews

Pippa Andrews: how to make exercise more enjoyable for women

SUBSCRIBE

Benefits Expert

© 2024 Definite Article Limited. Design by 71 Media Limited.

  • About
  • Advertise
  • Privacy Policy
  • Terms & Conditions
  • Contact

Follow Benefits Expert

No Result
View All Result
  • News
  • In depth
  • Profile
  • Pensions
  • Global rewards
  • Financial benefits
  • Health & wellbeing
  • Diversity & Inclusion