Cycle to Work Day today (3 August) is a golden opportunity for businesses to champion the cause while developing a healthier workforce and environment, according to experts.
Now in its twelfth year, the UK day of celebration is about enjoying the benefits cycling offers, including mental, physical and financial.
Chris Last, chair of the Cycle to Work Alliance, said: “I am delighted to celebrate the 12th anniversary of Cycle to Work Day and reflect on the important role the cycle-to-work scheme has played in driving positive behaviour change in modal shift.
“For nearly 25 years, the cycle-to-work scheme has been a proven catalyst in encouraging cycling activity among employees, enabling them to save 42% on the cost of a new bike and significantly reduce their annual commuting expenses.
Amid the dual cost-of-living and climate crises, finding a low-cost, clean and active commute to work has never been so important, with uptake in the cycle-to-work scheme surging by over 10% in the first half of 2023 compared to 2022.”
Sodexo Engage believes that by embracing these schemes, companies not only cultivate fitter and more productive employees but also demonstrate their commitment to being responsible corporate citizens, contributing to a greener planet.
The employee benefits provider’s director of commercial development, Graham James, said: “Prioritising employee wellbeing is not just a perk; it’s a strategic imperative for businesses today. Cycling to work offers a holistic solution that not only boosts physical fitness but also enhances mental clarity and productivity. It’s a win-win for both employees and employers.
“Cycling to work goes beyond health benefits, it becomes a powerful statement of a business’s commitment to corporate social responsibility. In our pursuit of a sustainable future, businesses play a pivotal role in driving positive change. Embracing cycling initiatives showcases environmental responsibility, aligning companies with ethical values and magnifying their impact in the fight against climate change.”
Despite its advantages, James explained that the uptake of cycle-to-work schemes is still quite low, which he believes is mainly because of poor communication.
He added: “Our recent eye-opening research reveals that while 64% of UK employees have access to such schemes, only 25% fully utilise the full suite of benefits available to them. To unleash the incredible savings potential, effective communication is the key. Employers must champion these initiatives and empower their workforce to embrace this greener and more cost-effective commuting option.”
