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DEI rollback in the US: is there a silver lining for UK employers?

by Claire Churchard
06/03/2025
UK and US, flags, DEI, employment law, podcast
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The roll back of diversity, equality and inclusion (DEI) in US workplaces is already having an influence beyond American shores.

Global firms such as Goldman Sachs and Accenture have both dialled back their DEI policies in the short weeks since President Trump abolished DEI across Federal Government departments. A number of large employers, Meta, Amazon and McDonald’s, for example, have also reduced their DEI commitments, some moving to retreat before Trump had even returned to the White House. 

Benefits Unboxed Live! Webinar Thursday 20 March, 2025, 10am-12pm (register here)

The influence can already be seen in the UK too. A survey of 140 UK employers, conducted shortly after Trump’s return in January, found that almost four in ten senior HR, finance and c-suite professionals agree that the UK should roll back some DEI measures.

Legal divide
The UK is, of course, a different environment to the US, with different legal protections. In fact the UK government is on a path to strengthen employee rights as part of its Make Work Pay agenda and the Employment Rights Bill.

So how will this potential conflict between UK and US workplace DEI approaches play out and what will it mean for UK employers, as well as for US employers with a UK footprint? 

This was the topic of the latest Benefits Unboxed podcast from Benefits Expert. Co-hosts Claire Churchard, editor of Benefits Expert, Carole Goldsmith, HR director at the Royal Horticultural Society, and Steve Herbert, industry veteran and reward and benefits consultant, discussed the impact of the US DEI policy volte face, how much sway it could hold in the UK and what might happen in the future. 

US firms in the UK
For US companies with a UK footprint, rolling out their US DEI policies for UK staff may not be straightforward.

“If you look at what’s happening, particularly to those poor government employees on the other side of the pond, you suddenly realise, actually employment rights are quite a nice thing to have, and America doesn’t have that many of them,” said Herbert.

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“So legally, I think things [in the UK] will stay as is, if not a little bit stronger.”

However, Herbert said it will be interesting to see what happens to those companies who are American-owned in the UK. “I suspect there’s a degree of discomfort, both in the workforce and in the HR units, about where that leaves them.”

Goldsmith said: “The US-owned companies in the UK are in for a very bumpy ride. “Companies like us, who are unencumbered by that will potentially gain because we have done so much to try and create a really inclusive organisation.

“If US-owned companies over here start upsetting the apple cart, we could ultimately benefit from that, where we become, perhaps, an even more attractive employer.”

  • For more on the financial and reputational risks of ditching DEI, how businesses can adapt and evolve their DEI strategies as political and social trends change, and the steps HR leaders can take to help other senior leaders and employees better understand why DEI matters, you can listen to the podcast here.
  • To catch up on all the Benefits Unboxed podcasts click here.

Benefits Unboxed Live! Webinar Thursday 20 March, 2025, 10am-12pm (register here)

  • To keep up with these fast moving changes, sign up to the first Benefits Unboxed Live! Webinar from Benefits Expert. It has a powerhouse line-up of industry experts and thought leaders as HR heads into interesting times. You can read more about this exciting event here and secure your place by following the register now link.

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BENEFITS UNBOXED PODCAST

Benefits Unboxed
Benefits Unboxed

The podcast from Benefits Expert, the title for HR, reward and benefits professionals.

Seasoned professionals examine the challenges and innovations in today’s employee benefits, reward and HR sector. Every episode, they will unbox a key issue and unpack what it really means for employers and how they can tackle it.

The regulars are Claire Churchard, editor of Benefits Expert; Carole Goldsmith, HR director at the Royal Horticultural Society, and Steve Herbert, consultant and rewards & benefits veteran.

Benefits Unboxed – Wellbeing: HR is supporting everyone, but who’s supporting HR?
byBenefits Expert from Definite Article Media

As the professionals responsible for helping their organisations navigate NI hikes, rising employee stress levels and looming redundancies, the pressure on HR, reward and benefits teams has never been greater. 

HR is expected to lead with strength and compassion. But who is supporting the supporters?

In this episode of Benefits Unboxed, co-hosts Claire Churchard, Carole Goldsmith and Steve Herbert explore the emotional and ethical pressures HR face today, from managing redundancies to implementing complex legislation. They discuss why HR’s own wellbeing may not be the first topic of conversation, the risks that poses to employers, and the practical steps businesses can take to better support the wellbeing of the people who support everyone else.

This conversation shines a light on the resilience of the profession and why looking after HR is not just the right thing to do, but a business imperative.

Benefits Unboxed – Wellbeing: HR is supporting everyone, but who’s supporting HR?
Benefits Unboxed – Wellbeing: HR is supporting everyone, but who’s supporting HR?
22/05/2025
Benefits Expert from Definite Article Media
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