Boutique hotel Malmaison Dundee has partnered with a city gift card scheme to reward staff working at the 91-bedroom hotel and boost the local economy.
The employer will start using the Dundee Loves Local Gift Card for its employee of the month reward and for ad-hoc rewards for staff that go above and beyond.
The hotel has also launched a new Eat, Sleep, Love Local package for its guests, which includes breakfast, room and a £50 Dundee Loves Local Gift Card.
Support our local economy
Dale Simpson, general manager at Malmaison, said: “We chose to use the Dundee gift card in our team rewards and in our Eat, Sleep, Love Local package because we’re keen to support our city and its businesses. These are the businesses that in turn support us.
“Almost 250 businesses are part of the Dundee gift card, including big brands and independent businesses, and all of these businesses are local businesses contributing to a strong local economy. We liked the diversity of the card and the range of sectors it could be spent at, from retail to hospitality, leisure and health and beauty.”
Simpson added: “A high proportion of our staff live in Dundee, as do their families. They’re proud to be from Dundee and it makes complete sense for us to gift our staff a gift card where the benefit stays here in Dundee. With a gift card in their hand, our team might be encouraged to try a Dundee business they’d never have tried otherwise.”
Scotland wide initiative
The Dundee card is part of the Scotland Loves Local Gift Card initiative, which was introduced in 2021 to direct spend to local communities and power economic recovery. The initiative is delivered by Scotland’s Town Partnership (STP) and Perth based fintech and gift card provider Miconex. A new Do It All In Dundee Discount Card was also introduced in 2024.
STP chief officer Kimberley Guthrie said: “This is a fantastic example of local businesses working together to support each other – encouraging people to discover more about Dundee. Partnership and collaboration is a powerful force in building a stronger local economy.”
Colin Munro, managing director of Miconex, said: “Malmaison Dundee’s use of the Dundee gift card will drive tourism in the city, and encourage employees to spend at local businesses.
“Receiving a Scotland Loves Local Gift Card is the beginning of a journey of local exploration, and can be particularly effective as a way of offering a curated range of products, services and experiences to tourists.”
