The benefits brand Towergate is set to end as Ardonagh Advisory begins its rebrand to Everywhen.
Towegate provides a number of employee health and lifestyle benefits, and insurance, and it will be familiar to many in HR, reward and benefits.
It is part of UK platform Ardonagh Advisory, which encompasses a large number of businesses and is itself part of the global firm Ardonagh Group.
As Ardonagh Advisory has grown it has racked up more than 45 trading names and as a result is now moving to a new unifying brand.
The UK platform, which is not customer facing, will be renamed Everywhen in phase one. The company said the idea is to highlight its commitment to further integration of the group’s UK advisory businesses.
Phase two will see the majority of trading brands change in 2026. A number of the businesses will retain their brand but Towergate is not among them.
Rob Worrell, CEO of Ardonagh Advisory (pictured above), said: “Everywhen is a new chapter in our story. We’ve spent years developing our proposition and building a shared culture and vision. As one business, bringing everything under a single, meaningful brand name makes sense.
“What all the businesses that have joined us have had in common from day one is their expertise in their field and their commitment to the clients and customers they serve. We help everyone protect their every day – whatever it holds. We’re here from quote to claim, for personal and commercial lines, health and protection, risk management and more. We protect everyone, Everywhen, and the name reflects the breadth of our offer and depth of our proposition always and at all times.
“Today we are at the start of the journey. There is a lot of work to do and we will take our time to do it properly.”
