Access to an electric vehicle (EVs) via an employer salary sacrifice scheme makes people more likely to stay with their current employer, research has revealed.
The survey of more than 6,500 employees from Tusker, a provider of salary sacrifice car benefit schemes, found that 27 percent that drive an EV say access to a salary sacrifice scheme makes them more likely to stay at the firm.
The appeal extends to jobseekers, with 60 percent of respondents reporting they would be more likely to apply for a role at a company that offers an EV salary sacrifice scheme.
Further findings, outlined in the provider’s EV Driver Survey 2025, show employee satisfaction with EVs is strong.
Among EV drivers, 96 percent say they are satisfied or very satisfied with their vehicle, which is an increase from 93 percent last year.
Nearly three-quarters (73 percent) plan to stay with electric for their next car. Only 3 percent say they would switch back to petrol or diesel.
The sense of loyalty also extends to the provider itself as 91 percent of drivers said they are likely to order their next car through Tusker. A similar proportion (96 percent) would recommend the scheme to a colleague, which the provider said was evidence that EV salary sacrifice can foster strong engagement and advocacy among employees.
The money that can be saved using an EV salary sacrifice scheme is encouraging more employees to go electric, Tusker found.
Almost two-fifths (38 percent) of EV drivers cite tax and NI savings as their main reason for choosing an EV, while 28 percent highlight fuel savings as the biggest motivation for switching.
Researchers also found a “dramatic reduction” in employee worries about charging point availability, range anxiety, or how long it takes to charge their vehicle.
Among non-EV drivers, 63 percent pointed to upfront cost as the biggest barrier, making salary sacrifice crucial to affordability
Kit Wisdom, managing director at Tusker, said: “EV salary sacrifice schemes are becoming one of the most valuable benefits in the organisational toolkit. Our data shows that when people get access to a new EV through salary sacrifice, it not only gives them access to new cars they might not otherwise be able to afford, but also strengthens their connection with their employer. They stay longer, feel more supported and are more likely to recommend the company to others. In a market where skills are in short supply, that is a competitive advantage.”
The provider is part of Lloyds Banking Group and has more than 75,000 salary sacrifice cars on UK roads. It offers schemes to over 2 million eligible employees nationwide.
