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Pensions transparency enters new phase as CAPAdata launches platform with trailblazer CEO

by Benefits Expert
06/06/2025
Sam Seaton, CEO, CAPAdata.com, pensions, scrutiny, transparency, value for money, pensions schemes bill
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Pensions intelligence platform CAPAdata has launched a new site to take scrutiny of workplace pension performance “to a whole new level”, as fintech pioneer Sam Seaton is appointed chief executive officer of www.capa-data.com.    

Seaton will lead the workplace pensions data site that has produced insights and CAPAdata benchmarking that have influenced the thinking of the Financial Conduct Authority and The Pensions Regulator in the development of the Value for Money Framework (VMF). 

VMF, which aims to drive value and accountability in employee pensions, has adopted several CAPAdata metrics and is cited as a key independent data source in several government consultation papers.

The site launch comes on the day CAPAdata figures were cited in the Government’s Workplace Pensions: A Roadmap policy paper (note 11, p9), highlighting the importance of performance data in understanding value for money.

CAPAdata includes the Corporate Adviser Pensions Average (CAPA), a benchmark of the returns of UK default funds.

As the only independent intelligence platform covering 98 percent of the multi-employer pension market, CAPAdata is trusted by regulators and market leaders alike to deliver the insights that matter.

The UK DC market is evolving fast, meaning employees will ask more questions about their savings fund. With the Pension Schemes Bill introduced to parliament yesterday and Fiduciary Duty Reforms, 2025 is a watershed year for the industry that demands unprecedented transparency and accountability.

CAPAdata is a standalone data site focused on delivering cutting-edge data, insights and AI-driven state-of-the-art tools to support workplace pension professionals and consumers. It gives advisers, trustees, employers, providers, asset managers, consultants and members easy access to independent information and intuitive insights, essential to delivering better member outcomes.

Sam Seaton, CEO at CAPAdata, said: “CAPAdata takes scrutiny of workplace pensions to a whole new level — the differences in pension performance between providers’ defaults are huge, having a massive impact on member outcomes.

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“CAPAdata aims to support all parts of the industry in ensuring the best possible investments are made to make a positive impact on retirement adequacy.

“Members don’t get to choose where their retirement savings are invested, so it is imperative that the industry does all it can to get DC pensions right.”

Seaton has a long history of managing fintech companies, including Moneyhub and eValue. She is a member of the government-led Pension Dashboard Advisory Group (PDAG) and is passionate about making pensions work for people.

John Greenwood, editor-in-chief of Corporate Adviser, said: “We are delighted to welcome Sam into the team. As an experienced fintech expert and member of the Pensions Dashboard Advisory Group she is ideally placed to help share the benefits of CAPAdata to the wider industry at this pivotal time for workplace pensions.”

For people advising, managing, or monitoring schemes, and for individual members, CAPAdata gives:

  • Regulatory-grade insights used by DWP, FCA and Bank of England
  • Performance comparisons that expose disparities of up to 70 percent
  • Functionality, ESG and member engagement metrics across providers
  • Value for Money alignment and audit trail support
  • Secure AI Large Language Model interrogation of Corporate Adviser Intelligence’s entire research database

 

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