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PIB Employee Benefits secures disrupter status with acquisition

by Benefits Expert
08/04/2024
Digital discount platform
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PIB Employee Benefits (PIB BE) has acquired benefits platform YouatWork securing its status as a challenger brand in the employee benefits market.

The acquisition, for an undisclosed sum, expands PIB BE’s product portfolio meaning it can offer improved employer options and a more engaging user experience for employees.

The YouatWork platform offers a discount scheme, accessed through its BenefitHut brand, as well as a range of employee benefits from other providers. With more than 20 years in the market, the platform has built up a client base of more than 500 organisations and a network of partners and advisers. 

Under the deal, a new, combined technology team will be created, which will be led by PIB EB head of consulting Joanne Neary. 

Both companies stated that they are committed to ensuring a seamless transition for existing clients, employees, and stakeholders during the integration process. PIB EB also said that there would not be any immediate staffing or operational changes. 

Neary said: “We believe that good technology forms the foundation of a great benefits strategy, and we’re looking forward to evolving an innovative solution that aligns to client strategy and employee needs.”

PIB EB managing director David Skinner commented: “This move enhances our ability to deliver comprehensive benefits solutions to our clients, and provide the market with a platform capable of delivering a strong return-on-investment.” 

YouatWork operations director Alicia Aldis said: “With the cost of living crisis still very much a reality for the UK we’re delighted that our mission to make employees pay go further will continue, with our clients gaining access to a greater range of solutions and, importantly, investment in the future development of our platform secured for both our customers and partners.”

 

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Seasoned professionals examine the challenges and innovations in today’s employee benefits, reward and HR sector. Every episode, they will unbox a key issue and unpack what it really means for employers and how they can tackle it.

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In this episode, one of a three-part series of 10-minute podcasts, hosts Claire Churchard and Steve Herbert discuss data that shows remote or home working is on the rise.

We look at what this means for HR, from balancing employee flexibility with business needs, to ensuring benefits packages remain fair and accessible. We discuss the pinch points, and the opportunities, in building the new normal of work.

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