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Surge in demand for helpline services following serious illness diagnosis

by Claire Churchard
03/06/2025
Serious illness, cardiac, health, hospital, wellbeing, sick
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Wellbeing provider RedArc has reported significantly higher demand for support following the diagnosis of a serious illness.

Over the past two years there has been a 113 percent increase in calls to RedArc’s nurse-led telephone helplines about support for stroke patients. The provider  said it has also seen a 42 percent increase in demand for cancer support services, while support for cardiac conditions has increased by 25 percent.

RedArc said this reflects higher incidents of these diseases, with NHS data showing a rise in stroke admissions over a 20-year period, with more 50-59s being affected than ever before.

The provider said studies also show a worrying puzzle of increases in early onset cancer in under 50s. In addition it added that 423,245 people are waiting for routine cardiac care, up from 420,589 in November 2024.

This rising demand is also due to critical illness providers increasingly adding support services to their workplace policies, including helpline services. The provider said this reflects the fact that the insurance industry recognises many people need practical and emotional support after a serious illness diagnosis, even if they go on to subsequently make a full recovery.

It added that serious conditions can leave people with a variety of physical impairments and emotional issues, which can have a significant impact on the lives of the individual and their families. Practical support may be required during the critical recovery stage, with emotional support often highly valued to help individuals process their situation. RedArc said that medical support is also needed to understand a diagnosis, prognosis and medication.

Christine Husbands, RedArc commercial director, said: “We’re pleased that so many of our insurance clients are actively promoting our services to their clients to help them and their families deal with a serious condition. Having a clinical professional on hand helps them to better cope with their health journey, and by being by their side, also leaves them feeling positively disposed to the employer and insurer.”

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Benefits Unboxed – Wellbeing: HR is supporting everyone, but who’s supporting HR?
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As the professionals responsible for helping their organisations navigate NI hikes, rising employee stress levels and looming redundancies, the pressure on HR, reward and benefits teams has never been greater. 

HR is expected to lead with strength and compassion. But who is supporting the supporters?

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Benefits Unboxed – Wellbeing: HR is supporting everyone, but who’s supporting HR?
Benefits Unboxed – Wellbeing: HR is supporting everyone, but who’s supporting HR?
22/05/2025
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