Towergate Employee Benefits has rebranded as Everywhen, with the new name rolling out across the business from 5 January 2026.
The rebrand includes a new website and the consolidation of support services under a single platform. The move follows parent company Ardonagh Advisory’s transition to the Everywhen brand in May 2025, part of a wider effort to bring together its UK advisory businesses under a single identity. Ardonagh Advisory is the UK platform of the Ardonagh Group.
The Everywhen brand now covers more than 45 trading names across a range of sectors, including general insurance, health and benefits, broking, and risk management. The group employs more than 4,500 people across over 100 offices in the UK and places more than £5bn of insurance premium annually on behalf of clients.
According to the firm, it will continue to work with employers of all sizes, from start-ups and SMEs to large corporates. Its employee benefits offering spans healthcare benefits, pensions and financial wellbeing, global benefits, business protection, occupational health, absence management and strategic benefits consultancy.
The firm said it will continue to invest in digital platforms and tools to support employers in aligning people strategy with business objectives, managing risk, meeting regulatory requirements and assessing value for money.
Everywhen CEO of health & employee benefits Iain Laws says: “Becoming Everywhen symbolises the unifying of our people with a single brand, vision, and purpose. We have always stood together with our customers and clients, now we are able to stand together with the other experts within the business too, bringing everything under one umbrella and creating easy access to great expertise and support.
“Our clients will be supported by the same people, with the same experience, expertise and professionalism, just under a new name. Becoming Everywhen means everybody benefits.”
