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UK Employers boost staff support amid cost-of-living crisis

by Benefits Expert
27/02/2024
cost of living
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More than 90 per cent of employers are planning to increase support for employees in light of the ongoing cost-of-living crisis, or are planning to do so in the near future according to research from Towergate Health & Protection.

The research sheds light on various measures taken by employers to alleviate financial pressures on their workforce.

Almost half of the employers surveyed (48 per cent) have either raised salaries or are actively considering doing so, making it the most common measure taken to support staff during the financial challenges. This is the most popular measure being taken. 

In addition to this 43 per cent of employers are providing access to financial guidance tools, including budgeting and debt management resources, recognising the broader impact of financial challenges on employees’ overall health and wellbeing.

Around 39 per cent  of employers intend to increase support by offering or enhancing private medical insurance. PMI is seen as a valuable benefit not only for the swift treatment and return to work but also as a positive signal of a company’s commitment to employee wellbeing.

Meanwhile, the research found 37 per cent of employers are increasing rewards and discount schemes, spanning everyday shopping and gym memberships. These initiatives, often attached to other employee benefits, provide tangible support without additional costs.

A total of 35 per cent of employers are considering or have introduced benefits that cover employees’ salaries in the case of long-term absence and the same number (35 per cent) plan to enhance support through cash plans, offering payouts for routine dental, optical, and physiotherapy treatments, thereby reducing everyday healthcare costs for employees.

Voluntary benefits are being explored by 32 per cent of employers, while dental benefits are considered by 30 per cent.

Debra Clark, head of wellbeing at Towergate Health & Protection says that providing financial guidance is a highly effective way for employers to assist their workforce during challenging times. 

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The survey underscores the broader impact of financial health on physical and mental well-being, highlighting the need for comprehensive support.

“When employees have challenges because of the cost-of-living crisis, all areas of their health and wellbeing can be affected, not just financial, but physical, mental and social health too, so all support offered will benefit wider health and wellbeing,” she says. 

The findings come as a positive indication of employers’ commitment to navigating the cost-of-living crisis collectively with their workforce.

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Benefits Unboxed

The podcast from Benefits Expert, the title for HR, reward and benefits professionals.

Seasoned professionals examine the challenges and innovations in today’s employee benefits, reward and HR sector. Every episode, they will unbox a key issue and unpack what it really means for employers and how they can tackle it.

The regulars are Claire Churchard, editor of Benefits Expert; Carole Goldsmith, HR director at the Royal Horticultural Society, and Steve Herbert, consultant and rewards & benefits veteran.

Benefits Unboxed – Wellbeing: HR is supporting everyone, but who’s supporting HR?
byBenefits Expert from Definite Article Media

As the professionals responsible for helping their organisations navigate NI hikes, rising employee stress levels and looming redundancies, the pressure on HR, reward and benefits teams has never been greater. 

HR is expected to lead with strength and compassion. But who is supporting the supporters?

In this episode of Benefits Unboxed, co-hosts Claire Churchard, Carole Goldsmith and Steve Herbert explore the emotional and ethical pressures HR face today, from managing redundancies to implementing complex legislation. They discuss why HR’s own wellbeing may not be the first topic of conversation, the risks that poses to employers, and the practical steps businesses can take to better support the wellbeing of the people who support everyone else.

This conversation shines a light on the resilience of the profession and why looking after HR is not just the right thing to do, but a business imperative.

Benefits Unboxed – Wellbeing: HR is supporting everyone, but who’s supporting HR?
Benefits Unboxed – Wellbeing: HR is supporting everyone, but who’s supporting HR?
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Benefits Expert from Definite Article Media
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