Vitality has announced that itsu, an Asian-inspired food brand, has joined the Vitality Programme as an official partner.
Vitality members who remain active will benefit from weekly and monthly savings on itsu meals as a result of this collaboration. As part of the agreement, itsu will introduce the Vitality bowl in UK stores on September 13. The bowl, which includes fresh veggies, whole grains, nuts, and chargrilled chicken, provides a balanced lunch for around 550 calories and has more than 30g of protein.
Vitality Programme managing director Nick Read says: “We are delighted to be announcing this new partnership with itsu today, a brand whose commitment to healthier living perfectly aligns with our own core purpose, to make people healthier and to enhance and protect lives.
“Last year our Vitality Programme helped many people live a healthier life, by rewarding our members with over £80million of unique benefits and discounts. With itsu, we believe we are bringing on a partner that will further incentivise positive behaviour change and make a difference to even more lives.”
itsu Restaurants chief customer office Neil Miller says: “We’re thrilled to announce this healthier friendship; initial numbers of Vitality members dining in our restaurants have been even healthier than expected. This Friday, after months of development, our delicious new collab Vitality bowl goes live, which means all itsu customers can get involved. The partnership with Vitality has got off to a flying start and we’re excited for what the future holds.”
IHC managing director Nick Lipczynski says: “As a broker with over 30 years of experience, I welcome this expansion to Vitality’s reward partners. I’ve always been an advocate of promoting healthy behaviour, and the Vitality programme and reward model not only provides added value to my clients and colleagues but encourages them to make long-term choices that lead to healthier outcomes.”
