Employee benefits platform provider Zest has reported a 20 percent growth in its direct customer revenue in the first half of 2024 as employers invest in new ways to support staff.
The provider said that effective benefits packages are now a workplace necessity to retain talent.
Research conducted by Opinium, with 2,000 adults in 2023, showed that 56 percent of employees said that they don’t use most of the benefits available to them because they are not relevant. A similar proportion, 54 percent, said they would leave their job if another company offered them a better benefits package.
Zest said its platform allows employers to personalise the benefits they offer, which helps boost engagement and provides insight into take-up and desired benefits.
The provider also said that its platform has helped save employer customers £6.6 million a month in national insurance contributions via salary sacrifice.
In the past six months, a number of employers have signed up to use Zest’s platform. They include Newcastle Building Society, TSB Bank, Ofcom, Civil Aviation Authority, Aliaxis, Evelyn Partners, Partners&, Ridge Surveyors and Unum Ireland.
Matt Russell, CEO at Zest, said: “It’s only becoming clearer that to deliver the best support, benefits need to be both personalised and accessible, driving employers to increasingly search for new ways and technologies to better support their employees.
“Zest’s intuitive, easy-to-use platform delivers on both of these fronts, enabling firms to offer personalised benefits without requiring huge resources to administer them. Partnering with some of the biggest companies in the UK results in many more employees being equipped with targeted support, which in turn, helps our customers retain and attract talent.”
